Smart Retail

In the context of modern retail, the customer experience is no longer limited to simple product display, but becomes a moment of interaction, discovery, and engagement.

Thanks to our smart sensors, it ispossible to transform even a traditional displayinto a trueinteractive display. Without altering the existing design or structure, we integrate our technologies to detect the customer's approach, the lifting of a product, or interaction with the shelf.

When a person approaches, the system can activate dedicated content on a display, change the lighting, start LED animations, or play informative videos. When aproductislifted, contextual content is automatically displayed: features, benefits, promotions, or comparisons with other items.automaticamente contenuti contestuali: caratteristiche, vantaggi, promozioni o comparazioni con altri articoli.

The result is a dynamic, touch-free and engaging experience, capable of enhancing the product and attracting the customer's attention at the point of sale. Furthermore, the system allows for the collection of statistical data on interactions, providing valuable information on which products generate the most interest and how many people interact with the display.

In this way, a simple display evolves into an intelligent tool for communication and marketing, capable of combining technology, data analysis, and user experience.